Why You Need a Logo

What is a logo for?

First, what exactly is a logo for? How useful is it? Why do companies spend large sums of money on a simple small drawing? Look around you. Chances are you'll see multiple company logos without even having to look that hard.

The primary purpose of a logo is to represent a company, organization, or sports team. That way, we can identify the company, the industry, products, and values. This small drawing is used to create a first impression of a company. That's why it's essential to make sure your logo looks professional and is representative, especially when you're just starting out. Think of it as a strategic tool for your brand. When you see a logo, you automatically think of the company the logo represents.

Different components of a logo can help convey a specific message or say more about a company. For example, if bright colors are used, it could indicate that the company wants to reach a younger clientele. On the contrary, someone may use a serif font in a logo to highlight their serious side.

In short, without even having to say anything, your logo can say a lot about who you are and what you offer. As the saying goes, a picture is worth a thousand words!

Is it mandatory to have a logo when starting your business?

Over the years, we have seen several people ask if it is mandatory to have a logo when they start their business. Rest assured, there is no law that requires you to have a logo when you start a company. It is not an obligation. There are, however, great benefits to having a logo and branding when you start a business.

A logo increases your credibility

Let's start with this example. Let's say you need to hire an expert for a specific issue. Who will you work with? A person with a great-looking modern logo or one who has no branding? A company logo can help you increase your professional credibility. This is especially important when you are looking for your first customers. 

A logo provides information

Chances are that when you start your business, people will not know you or what you offer. To address this, a logo can help you explain what you offer: whether it is your target clientele or your corporate values. Remember that a good logo should be representative. Meaning, it is an emblem that could not be used by a competitor.

A logo can be used anywhere to represent your business

Next, it's important to mention that a logo is a helpful marketing tool, even when you're just starting out. A logo is like your ambassador, you can use it everywhere to represent you. Therefore, your logo should be present on your website, social media, official documents, business cards, promotional items, etc. Your logo isn't the only aspect of your branding, but it's the one with the most impact.

Also, it's important to note that combination logos are the most commonly used type of logos by new businesses. Obviously, you can use the type you want, however, brand identification and recognition are best with a combination logo: an icon and the name of the company.  

Who can create your logo?

Now that you know the importance of a logo, how do you get one? For this, you have several options even if you do not have a big budget.

To begin, you can work with an agency. Some specialize in creating branding and logos. You will, however, need to think about what you want as a logo. Ask for references and quotes, then analyze the different offers. It is important to choose someone who understands your needs and ideas, who is on the same page as you.

As well, there are freelance graphic designers. Many offer logo creation services. As prices can vary a lot from one designer to another, inquire and do not hesitate to take a look at the portfolios to find styles that you like.

Finally, you can also decide to create a logo yourself. This is often the cheapest option, and you can maintain control over the entire creative process. This can be great if you have drawing skills or know exactly what you want. Tools like FreeLogoDesign can help you design the logo you want in just a few clicks. 

And if you ever want to work with professionals, know that we also offer the service of creating a custom logo. The FreeLogoDesign team is specialized in logo design. Every month, our graphic designers create numerous logo designs, whether for companies, restaurants, or sports teams. We have all the necessary skills to make a logo that will meet all your needs. 

In conclusion, if you are starting a business, chances are you need a logo, but also a brand image. In addition to greatly helping your professional credibility, a logo will provide information about your products and values. It is therefore important to think about it even before creating your website. If you need help or ideas, feel free to take a look at FreeLogoDesign's blog. You will find dozens of articles on logo design, marketing and branding. Good luck with your new business!