What Should Be on Your Logo?

What should be on your company logo?

Do you know where to start, and how to create a good logo? Here's a list of five components for creating logos. These are the basics.

Your values

Let's start with your company's values. If you want to create a logo, it's undoubtedly for your project, not that of a competitor. Consequently, your logo needs to be representative. Before you even begin the design process, we strongly recommend you take the time to analyze your company and its values. What adjectives best describe you? What do you want people to feel when they see your logo? Your values will help you find the right components to create a successful logo.

Your business name

If you're a new company, we suggest you create a logo with your name on it. The reason for this is simple: it will make it easier to associate your logo with your company, at least while you're building your brand awareness. There are many different types of logos that include your company name, including combination logos, badges and signatures. It's up to you to decide which of these options best suits what you have in mind.

An icon

Similarly, depending on the type of logo you choose, you may need an icon or symbol to create your logo. As there are thousands of icons available, it's essential not to pick one at random. Again, your icon should represent your company well. Furthermore, your icon should be able to be used on its own to meet different needs. For example, you could use only the symbol part of your logo when dimensions are small, or for your Favicon.

A color palette

Your logo should include at least one color, and this one shouldn't be chosen at random either. Colors are one of the most important components of your visual identity, as they convey a message at a glance and tell us more about your values. For example, do you want to create a company whose products are considered high-end? Black, purple and brown are relevant colors. On the other hand, do you want to offer products that are seen as accessible? In this respect, blue remains a popular color. Take the time to understand the meaning of colors before making your choice.

The font

If you've chosen to have a logo with your company name, you'll need to choose a font. Like colors, typography is one of the most important components of your brand image. It adds personality to your logo. Above, we talked about the importance of analyzing your company to find adjectives that best describe it. Keep this in mind when it comes to finding the perfect font. For example, for a more serious company, we recommend a serif font. For a more modern or accessible company, sans serif fonts are a better option.

What shouldn't be on your logo?

Now, what shouldn't be on your corporate logo? Every day, thousands of logos are created with our tool, and we've noticed a few faux pas to avoid.

Too many components

At the moment, the trend is towards simplicity and minimalism when it comes to logos, especially corporate logos. As a result, your logo shouldn't have too many different visual components. Keep it simple, using no more than three colors, two fonts and one main icon. This will help you avoid looking disorganized, chaotic or amateurish.

Your contact information

Many people make the mistake of using their logo as a business card, when the two serve different purposes. For example, they add their full mailing address, e-mail address or telephone number to their logo. We don't recommend this. As mentioned above, keep it simple and display your contact information only on your business card.

Copying an existing logo

It's true that the logos of Apple, Starbucks or Nike are excellent examples to follow. But that's no reason to try and copy them. There's a difference between taking inspiration from them and copying someone else's logo. In addition to making you look illegitimate, a copied logo won't represent you. Instead, try to analyze what makes these logos so loved. With this information, see how you can reproduce the same effect while respecting your values and essence.

In conclusion, we hope this article will help you better understand what should and shouldn't be on your logo. Depending on the type you choose, you'll need to select an icon, colors and fonts. Don't forget that the arrangement of components on your logo can also give it different looks. Don't hesitate to run a few tests if necessary.