How to Create a Logo that Stands Out from the Competition?

Reminder: the criteria for a good logo

Before we begin, let us remind you what the criteria of a good logo are. If you want your logo to stand out from the competition and attract positive attention, it must be a success. To sum it all up, a good logo will be representative, flexible, simple and timeless.

Therefore, when creating your logo, you need to make sure that you meet these criteria. Remember, this is branding for your company or products, not a competitor's. A simple and flexible logo is also easier to use on all media and the more your logo is seen, the easier it will be to associate it with your business.

How to create a logo that stands out from the rest?

If you decide to launch your business in an area where there is already a lot of competition, how do you make your logo stand out? It's all about preparation and analysis. Let's take a closer look.

Analyze your company and its products

If you want your logo to have a chance to stand out from the competition, the first step in the creation process is to do an analysis of your company, but also of your products. What do you offer and why should someone choose your products over those of another company? Take a piece of paper and write down all the words that come to mind when you think of your business. You can also add your values.

Then keep your sheet of paper not far away. It will serve you when it is time to choose the components of your brand image.

Analyze your target audience

Now that you know a little more about your business, it's time to move on to your target audience. When you designed your products, you probably had a type of person in mind. Who is your target audience? These individuals will have an impact on the overall look of your logo since you need to create an emblem that they will like. For example, the logo of a company that specializes in managing children's events will be different from a wedding planner.

A great exercise is to create a persona. A persona is a fictitious customer that you use to represent your target audience. Come up with a name, a story, but also their needs.

Analyze the competition and their logos

Now let's move on to the competition. If you want to increase the chances of creating a logo that stands out from other companies in your industry, you need to take the time to analyze them. Find the logos of your main competitors and study them. Do they have similarities? For example, do they use a similar color palette or the same type of logos? Of course, it is not a question of copying the logos of your competitors or even those of known companies.

If all your competitors use a cold palette and a signature logo, to stand out, you may want to use warm colors and a combined logo or badge.

Take a look at the trends of the moment

When you decide to create a logo, it is essential to have an idea of the current general trends. However, they must be taken with a grain of salt. Just because you decide to use the latest trends doesn't mean your logo will necessarily stand out from the competition. Other companies  may be inspired by the same ideas to create their logo or do a redesign. What do you do then? It's simple, as we have just seen, start the creation process by analyzing your business and your target audience. This will make it easier to see which trends might be relevant when creating your branding. 

Keep in mind that just because Art Deco is all the rage right now, it doesn't mean you have to rely on it for your logo.

Choose the components of your branding

Now that you have done several analyses and information in hand, you can now create your logo and choose the perfect components for your brand image. Among the important components are the color palette and the font. All the components chosen will give a special meaning to your logo.

First, we have the colors. You can most certainly use colors to promote your company's values. Let's say you're aiming for a high-end sector. Colors like black, brown or purple are great choices. As well, since you know which colors are used by your competitors, you know which ones to avoid.

Next, we have fonts and typography. If you choose to create a monogram or signature logo, ( types of logos without the presence of an icon) the font is one of the main components that will allow you to display your personality. For this, you only have to think of the Netflix or Google logo. In short, once again, choose a font that represents you well and is far from resembling the one used by your competitors.

In conclusion, we hope that with all this you will be better equipped to create a logo that stands out from the competition. Start by analyzing your business, target audience, and other businesses, then take a look at the latest trends. Finally, don't forget to create something that is unique and representative.

If this is your first time creating a logo or you don't know where to start, don't hesitate to discover 10 popular misconceptions about logos to avoid several missteps. Enjoy creating!