How to Create a Great Farm Logo

Why does your farm need a logo?

Let's start at the beginning. We know you're probably very busy, but if you sell your produce or people come to pick-their-own, it is important for your farm to have a logo. In fact, all businesses, regardless of their field, should have a logo. In addition to increasing your credibility, it will allow you to be recognized and thus gain the loyalty of your customers. If people know your farm and see your logo on different products, it will be easier to stand out from the competition.

What to keep in mind when creating your farm logo?

Is it complicated to create a farm logo? We don’t think so. Follow these few steps and let your imagination run wild. Remember that a successful logo is one that is unique, simple, flexible and representative.

Analysis of your business

we recommend you take the time to analyze your business, in this case your farm, before you start creating drafts of logos. The more precise you are, the easier it will be for you to create a logo that will be representative. First, what are the specificities of your products? How do you stand out from other farms in the area? What are your values and strengths? Use the answers to these questions when designing your farm logo.

The ideal logo type

Next, you need to choose a logo type for your logo. Each type has advantages and disadvantages, and it is up to you to choose which components you want to promote. For example, if you only want to display the name of your farm, a monogram or signature logo is a good choice. On the contrary, if you want your logo to have an icon, then you need a combined logo, badge or symbol. It should be noted that most companies use a combined logo, which is a logo that is both an icon and the name of the company.

The color palette

Now let's move on to the color palette. Colors are an essential part of your logo, but also of your brand image. Since colors have specific meaning, they can help you send a message and promote your values. As you probably already know, there are several colors that are associated with the field of agriculture and agri-food. Orange, yellow and green are colors present in nature, but also on several farm logos. Obviously, you can use any color when creating your logo, it only needs to be shades that represent your products and your business well. For example, if you grow grapes, you can most certainly use purple.

Font and text

If you have decided to add the name of your farm to your logo, you will have to consider the type of font you are going to use. Like colors, fonts can also help you set a tone for your farm logo. Fonts with serifs are more relevant if you want a traditional or professional look. On the contrary, consider using a sans-serif font if you want an accessible and modern look to your logo. In addition, you can also decide to add a slogan to your farm logo if necessary.

Where to use your farm logo once created?

Once you have a beautiful logo for your farm, it's time to use it. But where exactly? Here's our answer: for people to easily associate your logo with your farm, you need to show it off and use it everywhere. Of course, we advise putting your logo on your website, social media, business cards and official documents, but have you thought about displaying it on your delivery truck, your employees' uniform or on packaging? If you offer products directly from your farm, you may want to have stickers that have your logo to put them directly on your products. 

Where can I find inspiration for an agriculture-related logo?

If you're not sure where to start, keep in mind that you need to create a logo for your farm and not a competitor's. Therefore, your business, products, crops, animals or location should be your first source of inspiration. As we mentioned above, for your farm logo to be successful, it must be representative.

There are also many resources available on the web to find inspiration. Pinterest can help you create boards with logos and color palettes that you find interesting. You can also analyze different farm logos without copying them.

FreeLogoDesign also has a resource to help you create a logo for your farm. We have a page dedicated to logo ideas and a category for the field of agriculture. Here, you will find many logo templates related to farms and agriculture that were created by our team. 

In conclusion, if you want to stand out from the competition and gain credibility, it is a good idea for your farm to have a logo. By displaying it everywhere, your customers will be able to recognize your products easily. If you decide to create a logo that includes both your business name and an icon, take a look at the mistakes to avoid with combined logos. We wish you every success!