A Practical Guide on How to Create an Accounting Logo

Why do accountants, CPAs, and accounting firms need a logo?

Before you start creating your logo, it is a good idea to ask yourself what it's for. Why do accountants need a logo? Is it really necessary?

Show your professionalism

What exactly is the purpose of a logo? In our opinion, one of its main purposes is to show your professionalism and credibility as a company. Here's a concrete example. Let's say you're looking for a lawyer. Are you going to choose an expert with a professional logo, or one without one? In more serious fields, not having a logo can damage your credibility. The same goes for accounting firms.

Show your colors

A logo is also an opportunity to show your personality and colors as a company. As we mentioned, just because you're an accountant doesn't mean your corporate image has to be boring. Also, your logo can also help you target a specific clientele or say more about the type of services you offer.

Stand out from the competition

Finally, a good logo is also a tool that can help you stand out from the competition, especially when you work in competitive fields such as accounting. In our practical guide, we mention the importance of analyzing the competition. This step is crucial, because by studying other accounting firms, you'll have the components you need to create a unique logo.

How do I create an accounting or bookkeeping logo design?

Now that you know why you need a logo, here are the steps you need to follow to create one that represents you well. We believe it's possible to create an accounting logo even if you're not a great artist. Let's take a closer look.

Analyze your company

Despite what you might think, the first step in creating a logo is not to choose a color or start drawing, but to analyze your company, your products and your values. What do you offer? How are your products different? What are your values? Who are your target customers? You'll find it easier to create a representative and attractive logo if you have all these components in hand.

Analyze the competition

As we said earlier, it's essential to analyze your competitors if you want a logo that stands out from the crowd. So, who are the accounting firms in your area? How are they positioned? What do their logos look like? For example, if you notice that most firms use blue or black as their main color, it is a good idea to choose for a different shade.

Choose a logo type or a template

At this stage, you should have an idea of the type of logo you want to use. Keep to one or two at the most. To help you, ask yourself what the most important component is you want to promote. Is it your company name? Is it an icon? If both components are essential, you might consider creating a combined logo. This is a flexible type of logo that includes both the company name and a symbol.

What are the best fonts and colors for accounting logos?

Next, it's time to think about the various visual components that will make up your accounting logo. We're talking here about the color palette and the font. These components can certainly help you achieve a very specific look, so it's essential not to choose them at random. For example, a serif font can give the impression that you're serious and upscale, while a sans-serif font is more associated with the modern age and everyone.

Do different tests 

By now, you should have everything you need to create your logo. You have an idea of the message and components you want to promote, as well as interesting colors and fonts for your emblem. If you're not sure where to start, we suggest you take a look at FreeLogoDesign's logo ideas. You'll find plenty of templates created by our designers.

Show your different versions and ideas

Even if you're happy with the result, the creative process isn't over yet. In fact, we recommend that you take the time to show your different versions to others for feedback. You can show your potential accountant's logo to friends and family, as well as to customers or members of your target audience. This will help you avoid a faux pas.

Display it everywhere

Once your accounting logo is approved, it's time to put it up everywhere so that people can associate it with your business. Obviously, it's a good idea to put it on your business cards, your office front, your official documents and promotional items. Think about having an online presence too. You can use your logo on your website, social networks and email signature.

In conclusion, you don't need to be as well-known as Deloitte, PWC or Ernst & Young to have a beautiful accounting-related logo. Simply start the process by analyzing your company and your competitors, then choose unique and representative brand components. If you want to make sure you have a fashionable accounting logo, don't hesitate to take a look at the latest trends. We wish you every success!