4 Tips for Creating a Professional Logo

Have a clear message

 As you walk down the street, you will no doubt notice that the logos on the windows all look professional, whether it is a store, restaurant, or even a business. What is their secret? Often, these companies work with teams of graphic designers to create a strong brand image that represents them well.

 So how do you create a strong brand image? Let's start by knowing your business. Take a sheet of paper and write down your business’s strengths, values, and what makes it unique. Next, think about the message you want to convey to people when they first see your logo. Do you want to show that you are the best in your category? That you provide excellent service? Whether you offer high-end products or, on the contrary, are accessible to all? Who exactly are your target customers? In short, your logo must be able to represent your business appropriately at first glimpse. Remember that you want a logo for your business, not that of a competitor.

Think about colors

 Next, colors can help you create a professional logo. So how do I use colors when creating my company logo? Now that you know your business values and who your target customers are, you need to choose colors that will appropriately represent your business. Different colors have different meanings, so it is important not to choose randomly if you want to send the right message. If needed, take a look at our page on the meanings of different colors.

 To create a professional logo, you don't only need to choose the right colors, you also need to know how to use them effectively. Avoid using more than three colors when creating your logo. In fact, we have mentioned this in several different articles because it is a big mistake. Using too many colors can give your logo a chaotic effect, which is far from what you want. If you don't know where to start, here's a little tip. Choose a primary color, then a secondary color. You can also add an accent color if needed. Make sure that the colors coordinate well with one another and that there is enough contrast. Have you ever noticed that most business logos only use two colors?

Think about texts and fonts

Another important element of your professional logo is the text. First and foremost, would you like to add your company name to your logo? This may be relevant if you have just started your business and it is not known yet. There are several types of logos where the company name is present: signature logos, combination logos and coat of arms logos. It's up to you to choose which type is best suited to the message you want to convey. Then, do you want to add a slogan below it? Again, if your business name or your chosen icon doesn't explain what your business does, this could be helpful.

 Now let's move on to fonts. Like colors, it is essential to choose a font that matches your message. Again, don't use more than two fonts in order to avoid an amateur effect. There are several types of fonts, but for this article we will separate them into two categories: serif fonts and sans serif fonts. Serif fonts can give your logo a more professional and serious touch.  Sans serif fonts are considered to be more modern and accessible. This is why they are generally used on the web. When creating your logo, don't be afraid to experiment with different fonts to find the one that works best with your branding.

Keep it simple!

 Finally, here's our last and most important tip: keep it simple! If you look at the logos of big companies like Google, Apple, Microsoft, and Amazon, they are simple. So if you want to improve your chances of creating a professional-looking logo, don't overdo it. For example, avoid small unnecessary details that will only weigh your logo down. Remember that every element you add to your logo has visual weight. In addition, it is important to know that the current logo trend is minimalism. Your logo must be able to breathe.

It is also important to mention that when you create a logo that is simple, it is more widely usable and easy to replicate. Your professional logo should be high quality and be able to be displayed anywhere. Your logo needs to be perfect, whether it is used on your website, social media, business cards, legal documents, promotional items, etc. If your logo is out of focus or the elements are mixed up, it will not look professional.

In conclusion, to design a professional logo, remember that it is important to know your company and its customers in order to convey a clear message. Think about your colors, texts and fonts, then make something simple. If you don't know where to find inspiration to design your logo, why not take a look at the logo templates created by our team? We have over 1000!